November 4, 2020

Designing Rare Script

Excited to finally be able to share this project with you. Say hello to Rare Script, a handwritten custom typeface created for Rare Beauty, the new cosmetic brand by Selena Gomez.

We were commissioned by Established NY to develop a spontaneous, fresh-looking handwritten typeface. The design embraced the imperfections of handwriting and aligned with the vision of the brand: celebrating the imperfect beauty in people (loved that concept!).

Funny fact, this is how my handwriting looks when I try to make it look tidy and relaxed 😁 What do you think about it?

On top of this, almost accidentally we spotted a little tattoo under Selena's ear written with the typeface that we have designed!

August 28, 2020

How I decided to turn a lettering piece into a font.

Creating Decorata Typeface was perhaps one of the most rewarding things I’ve done so far. Decorata was inspired by one of my lettering pieces. One of the great things about lettering is that it’s unique and created for an specific use. One of the downsides of it, is that those shapes will no longer be used! 

I remember creating that lettering for a postcard (it was a client assignment). It was new, and I liked it, I hand’t done anything like this before! However it was used in that ONE postcard that was sold in a few retail stores in Berlin.

Years later, I decided to make better use of those shapes, and started working on the typeface. I expanded the words into an alphabet and started working on each one of the layers. A time later, Decorata was born. Writing the first words with your font is a feeling that is hard to transmit. It’s just pretty awesome.

Nowadays I use Decorata for client projects, but also, other designers are able to use it as well. So, cheers for that.

Thank you Neil from Positype forever, for helping me bring this project to life.

October 25, 2018

Meet Decorata – My new font family

Thrilled to introduce DECORATA, the first font release of many collaborations with Positype. I developed the shapes for this typeface from one of my lettering designs. Neil then took those designs and created an enormous eight-style font family where each style can work separately as well as in combination with the others.⠀

Thanks to my power team Josefina Anglada and Soraya Cremalle for all their help and work in this project. To Josh Farmer for finding the best words to describe it. And special thanks to Sebastian Hähnlein, who was interning at the studio at the time and worked extensively on the drawings. Cheers to Positype, for making the entire journey so fun and enjoyable.⠀

Go see Decorata in its full glory exclusively at My fonts.

Join thousands of readers in this community and upgrade your lettering skills! If you're as excited as I am, send this link to a friend, so they can subscribe too. 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.