Secret Opening ends Oct 31. This private registration is available by invitation only — don’t miss your chance to join Big Ampersand.

Questions? [email protected]

Secret Opening ends Oct 31. This private registration is available by invitation only — don’t miss your chance to join Big Ampersand.

WHERE YOUR CREATIVE JOURNEY AND BUSINESS GROWTH BEGIN

Big Ampersand™ Is Your Go-To Membership to Master the Art and Business of Hand Lettering.

There’s no better place to supercharge your lettering journey! Join a vibrant community of artists, get plugged into the latest trends, practical strategies, and expert support, all year long.

Registration is currently closed to the public.

Sign up here to be notified the next time we open ↓

WHERE YOUR CREATIVE JOURNEY AND BUSINESS GROWTH BEGIN

Big Ampersand™ Is Your Go-To Membership to Master the Art and Business of Hand Lettering.

There’s no better place to supercharge your lettering journey! Join a vibrant community of artists, get plugged into the latest trends, practical strategies, and expert support, all year long.

"It has truly been a career/life-changing experience for me. I have found an amazing community of people with similar struggles, as well as amazing artists willing to share and give honest constructive feedback." Tara Mercer

BUILD AND SUSTAIN YOUR LETTERING MOMENTUM ALL YEAR LONG

Imagine What You Could Achieve with the Right Community and Expert Guidance

In Big Ampersand, we don’t just focus on mastering hand lettering fundamentals and turning your passion into a sustainable business. You’ll also dive into the latest trends and gain insight into the subtle details that will elevate your work.

With consistent progress, more “aha” moments, and bigger results, Big Ampersand is designed to help you keep growing month after month. With the right guidance and community by your side, this becomes your roadmap to career success.

STAY CONNECTED AND ON TRACK WITH A COMMUNITY THAT LIFTS YOU UP

Build a Portfolio That Stands Out and Land the Work You Love

At Big Ampersand, we believe in the power of community and continuous growth — and the results speak for themselves.

If you’re committed to creating stunning lettering and turning your skills into a thriving business, there’s no better place than right here. Don’t miss your chance to take your skills and career to the next level with the support and resources you need.

Why is Big Ampersand the Best Next Step in Your Creative Journey

What is it exactly?

Big Ampersand is an exclusive membership designed for our student community , who want to implement what they have learned, become pros at hand lettering, and monetize their craft. Plus, you’ll get access to the team and support network to carry you forward so that you can become a Lettering Pro and finally build a portfolio, career, and business you’re proud of FASTER and EASIER.

➸ Access to Martina, award-winning lettering artist, and a team of expert mentors, ready to guide you through every challenge and support you as you grow your skills and business.

➸ This is NOT just more content. It’s a tailored, action-driven experience designed to help you overcome challenges, take meaningful steps, and achieve real progress in your lettering journey.

➸ A powerful accountability space to help you stay motivated, keep moving forward, and see real RESULTS.

➸ Showcase your work in the Lettering Designers Directory — a curated space where agencies, brands, and collaborators looking for lettering talent can discover your portfolio and connect with you. Get seen, get hired, and let your talent open doors.

➸ Most importantly, it’s about tapping into the collective knowledge of a like-minded, supportive community, helping you refine your craft and make MORE progress.

YOUR PROGRESS IS OUR PRIORITY

We’ll Help You Get Clear on Your Goals, Guide You in Prioritizing Your Tasks, Planning Your Next Steps, and Keep Moving Forward ALWAYS.

There is nothing more powerful than joining a supportive community where you’ll no longer feel lonely or isolated in your creative journey. Whether you’re getting started with lettering foundations, improving your portfolio, or expanding your entrepreneurial skills, you’ll get the tools and support you need to succeed.

That’s the beauty of Big Ampersand.
You get a roadmap you can revisit periodically.

"Big Ampersand is a wonderful destination for all your improvements and skills. It provides inspiration, it boosts confidence, and the instructors are fantastic at honing in and combining all your graphic skills." David Jensen

"It's a great group Martina hosts here. Everyone's so warm and nice and eager to help, it's amazing. It's like social media for design nerds." Amelia Gutierrez

WE MAKE IT EASIER THAN EVER FOR YOU TO MAKE PROGRESS IN YOUR LETTERING JOURNEY

Big Ampersand Offers Live Support Specifically Designed To Meet You Exactly Where You’re At

At Big Ampersand, we understand that every creative journey is unique. That’s why our live support is specifically designed to meet you exactly where you’re at. Whether you're just starting to explore hand lettering or you're refining your skills to turn them into a full-time business, we’re here to provide the personalized guidance and accountability you need.

With our expert mentors and vibrant community, you’ll get the support tailored to your goals, challenges, and progress. You don’t have to go it alone—Big Ampersand is your space to grow, learn, and thrive with the help you need, exactly when you need it.

THERE IS NO BETTER PLACE TO BUILD AND GROW YOUR LETTERING SKILLS & BUSINESS

What’s Included in Big Ampersand™

Live Pro Trainings

These exclusive live trainings allow you to dive deep into the art & business of lettering. We focus on key technical aspects like flourishing and composition, while also diving deeper into the strategic aspects of your art business, such as client outreach and marketing. These sessions bring our community and expert instructors together to learn and grow.

Gain access to insider insights about lettering creation, working as a professional lettering artist, and efficient frameworks to help you create professional-looking lettering pieces that attract paid assignments.

"The Pro Trainings are so informative, and have added skills to my arsenal. This community is so supportive and creative!" Jessica Komann

Studio Hours

Your go-to space to eliminate roadblocks, get answers to your burning questions, receive expert guidance from our instructors, and connect with our vibrant community of fellow aspiring artists.

These are small-sized, once-a-month Zoom calls, where you’ll get direct access to Martina and experienced instructors who can provide personalized guidance, answer your questions, and help you overcome any challenges along the way. Learn real-world strategies, shaped by hands-on experiences beyond theory and social media trends, giving you a competitive edge to make a living through lettering.

"From the pro trainings to the monthly Zoom classes, the resources, and the portfolio challenges—everything is designed to help you grow both creatively and professionally." Tara Mercer

Lettering Pal Sessions

These are co-working sessions alongside our community. Get real-time feedback, work on your skills in a supportive environment, and enhance your lettering craft and creative journey.

Actively work on your lettering projects, accelerate your skill development, and get valuable feedback. Connect with fellow artists in a collaborative space that keeps you motivated on your lettering journey. These sessions are a tremendous source of encouragement and inspiration!

Creative Action Pods

Join dedicated virtual co-working sessions. Having empowered hundreds of members inside Big Ampersand, we understand that everyone is at different stages of their journey. As a result, we’ve created Creative Action Pods – personalized, supportive groups designed to meet you where you are and help you move forward. Whatever stage you’re at, you’ll never feel left behind or alone in your creative journey.

First, you’ll take a quick assessment to identify your current stage on our Lettering Roadmap. Then, you’ll engage in brainstorming breakout rooms to stay focused and productive alongside fellow creative artists.

Portfolio Challenges

Develop a professional portfolio that will attract your dream projects. Our Portfolio Challenges are practical exercises that help you build an impressive portfolio while mastering the art of working within client briefings.

These challenges simulate real-world scenarios, allowing you to apply your lettering skills to meet specific client requirements. Showcase your versatility, build your portfolio, and enhance your readiness for the industry.

"They're true portfolio pleasers—turning learning moments into real, polished work I’m proud to showcase." David Jensen

BA Fam Private Community

Building a creative career can be lonely and sometimes frustrating. But having the support of like-minded people who “get it” makes ALL the difference. Within our community, you'll find an exclusive space where aspiring lettering artists and designers, committed to building their careers and creating a business, come together to provide unwavering support.

Here, you'll find a place where you can thrive and flourish as a lettering artist. In our private, members-only community, you’ll have an amazing accountability ecosystem of your peers, our team, and the tools, strategies, and resources to help you start, master hand lettering, and build a creative career you love. No more feeling lonely and isolated. Here you'll find a community where you belong.

"I love meeting others from around the world and knowing that I can ask for help when I'm stuck on a piece and want to improve it. I like that it's on a private platform." Lee Mundy

NEW!

The Lettering Designers Directory

In Big Ampersand™, you don’t just grow your skills and expertise — you also get visibility.

Our Lettering Designers Directory is a curated showcase of our members’ work, connecting you directly with agencies, brands, and collaborators looking for lettering talent.

As a member, your portfolio is placed right where opportunities are looking for you.
We believe in your talent and are proud to give it the visibility it deserves. 

Join Big Ampersand™ and showcase your talent directly to those who are looking for it.

OTHER MEMBER'S PERKS

Game Changers

Jumpstart your progress in the world of lettering with concise, actionable nuggets of knowledge, helping you create more impactful and professional-looking pieces in less time.

These are bite-sized, powerful nuggets of practical insights and techniques gained through years of trial and error – delivered to you in minutes.

"The Game Changers live up to their name! They have helped solve some of the biggest frustrations and cleared up how to do certain things I've always wanted to know how to do with lettering." Noel

Feedback & Expert Support

Our instructors are here to answer your questions, provide solutions to your lettering challenges, and offer feedback on your projects. It's like having a mentor by your side, ensuring you have the guidance and support you need to excel in your lettering journey.

"Just thanks for the good materials, support and the beautiful community that we are part of it :) as well, thanks for give us this space to contribute to the progress of our community." Amanda Albino

Plus… You’ll Gain Instant Access to Our Library

Once you join Big Ampersand you will not only have access to our future pro trainings but you will also have full access to our whole library, like…

➸ Pro Trainings on Composition, Flourishing and Logotype Design
➸ Pro Trainings on Productivity, E-Mail List Building and Promoting Your Work
➸ Previous game changers
➸ Inspiration library, and resources
➸ And much more...

... to help you grow as a lettering designer.

EXCLUSIVE BONUS FOR QUARTERLY AND YEARLY PLANS ONLY

Advanced Digital Lettering Bundle

Ready to take the leap from amateur to pro? This exclusive bonus will help you do just that. The Advanced Digital Lettering Bundle gives you everything you need to create portfolio-ready, professional-looking lettering work — from vectorization to effects, depth, and decorative details.

✓ Learn how to add that wow factor that grabs clients’ attention.
✓ Master the techniques that take your work from “good” to unforgettable.
✓ Get the tools, frameworks, and expert guidance to create breathtaking lettering pieces.

This is the kind of work that stands out, lands dream assignments, and puts you in the big leagues of lettering.

$900 value – Get it for FREE

EXCLUSIVE BONUS #2

The Art & Business of Lettering Retreat

(available for yearly plans only)

Join Big Ampersand within the next 24 hours, and you’ll receive a FREE TICKET to our exclusive 2-day virtual retreat this summer: The Art & Business of Lettering!

This is an immersive, high-impact, and transformative two-day live experience where deep creative breakthroughs happen. A powerful space to reconnect with yourself and your creative purpose.

If you’ve never experienced one of our retreats before, let me tell you—it’s unforgettable. It leaves everyone who joins feeling inspired, motivated, and connected to new opportunities in ways they never imagined.

JOINING BIG AMPERSAND IS A SMOOTH TRANSITION—AND WE’VE GOT YOU COVERED.

Start Strong with a Personalized Onboarding Session

We get it—joining a new membership with lots of content can feel a little overwhelming, especially if you're more of an introvert. That’s why we offer Personalized Onboarding Sessions for every new member.

These sessions are all about helping you get comfortable and giving you tailored support to jump in with confidence. No matter where you’re at in your lettering journey, we’ll make sure you feel right at home!

All this for only 45$ a month!

Or annual: $37,50 per month (save $90 year)

Each year, we keep improving and finding new ways to support our members. We’re so excited to have you with us! Are you ready to keep building your skills and growing together?

DOORS ARE CLOSING IN

LET'S DO A LITTLE MATH

One Small Lettering Gig, And Your Big Ampersand Investment Is Covered

And we are not talking about one paid gig every month.

ONE small lettering assignment is all it takes to pay for an ENTIRE YEAR of your Big Ampersand membership. Just one gig! And here's the best part – the value you gain from Big Ampersand will land you more than just one small gig.

And everything else after that one small gig is profit – FOR YOU!

STAY ENGAGED, CONNECTED, AND KEEP GROWING.

Get Expert Support and Join a Club of Future Hand Lettering Masters that “Get It”

Stay immersed in  a community of creatives building a fulfilling career doing what they love. Get access to tools, strategies and tactics to help you transform your passion into profit FASTER and EASIER. 
Simply put, Big Ampersand is your fast track to lettering success.

“Big Ampersand keeps me ‘going’, creating new work continuously. Being ‘accountable’ in the BA community gives me a positive feeling. Connecting with others who share the same passion and goals is helpful.
Being a member of Big Ampersand gives me the drive to develop my creative skills. I love pushing borders and having challenges. If you feel the same, Big Ampersand will be the right place to experience exactly that, in a protected environment with other professionals and lettering enthusiasts.”

Ran Keren | Big Ampersand™ Member

“Big Ampersand is a safe, amazing community populated by so many talented people. The feedback I’ve received on my posted work always propels me forward. The fun monthly challenges keep you producing! Working with Martina and her team has been nothing short of excellent, and it’s been through these teachings and community that I’ve pushed myself in defining who I am as a lettering artist.”

Paula Schulzki | Big Ampersand™ Founding Member

“My creative journey has truly excelled, as I have been fortunate enough to be a part of Big Ampersand. Before BA, I struggled with the composition, hierarchy, even the proper color schemes. The Community is a big part as well, because it helps you to do better, the support and feedback from other letterers, is such an inspiration for future projects.”

David Jensen | Big Ampersand™ Founding Member

“Through Big Ampersand my overall letter skills have improved, but I feel like it’s refreshed my design approach for all projects not just lettering pieces. The Pro Training sessions are so informative, and have added to skills to my arsenal. The community is so supportive and creative. It’s awesome to have international perspectives.”

Jessica Koman | Big Ampersand™ Founding Member

“Before I joined Big Ampersand I felt a bit disconnected and isolated. I didn't have anyone to bounce ideas off of or ask advice. When I'm ready to leave my current full-time day job I know that BA will be there for me to help me make the Big Leap and hopefully it won't be quite as scary as trying to do it all on my own. Being part of this community keeps me on my toes and continues to challenge me, as well as improve my self-confidence.”

Lee Anne Mundy | Big Ampersand™ Founding Member

“Big Ampersand provides a great opportunity to share knowledge and grow as a lettering artist both technically and in the development of your professional project.”

Clara Tarrats | Big Ampersand™ Founding Member

Are You Ready to Keep Moving Forward Together? Join Big Ampersand Today!

Level up your lettering skills and turn your passion into profit with continued access tools, resources and expert support all year long.

Quarterly

$45/MONTH

✓ Monthly Live Pro Trainings ($997)

✓ Monthly Studio Hour Calls ($597)

✓ Creative Action Pods ($997)

✓ Portfolio Challenges ($497)

✓ Lettering Pal Sessions ($597)

✓ Private Community Access ($997)

✓ Lettering Designers Directory ($997)

BONUS:
✓ Advanced Digital Bundle ($900)

BEST VALUE

Yearly

$37.5/MONTH

✓ Monthly Live Pro Trainings ($997)

✓ Monthly Studio Hour Calls ($597)

✓ Creative Action Pods ($997)

✓ Portfolio Challenges ($497)

✓ Lettering Pal Sessions ($597)

✓ Private Community Access ($997)

✓ Lettering Designers Directory ($997)

BONUSES:
✓ Advanced Digital Bundle ($900)

✓ Free access to new events and workshops throughout the year.
✓ Major discounts on our signature programs.

Monthly

$45/MONTH

✓ Monthly Live Pro Trainings ($997)

✓ Monthly Studio Hour Calls ($597)

✓ Creative Action Pods ($997)

✓ Portfolio Challenges ($497)

✓ Lettering Pal Sessions ($597)

✓ Private Community Access ($997)

✓ Lettering Designers Directory ($997)

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