Logotype design

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

atelier hurra tag
Counter logo card

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

Designing a logotype or word mark is not only about writing the name of the company it stands for—is about conveying its values and the story behind it. This requires two capabilities: a grasp on the story of letter shapes and their impact on our current perception of meaning, and technical skills to execute them appropriately, so that the mark can work seamlessly on all necessary applications of a branding system or identity. 

We have successfully created logotypes for several institutions, businesses and corporations, and we have helped many agencies translating branding and strategic concepts into typographic marks for their clients. We also have an expertise in the redesign of existing logotypes. We specialise in polishing letter shapes and fine-tuning them for a contemporary eye, while keeping its original character.

SELECTED PROJECTS

We have plenty of experience at conducting logotype design and redesign projects, thanks to which our process is fairly optimised. Depending on the briefing and timeline, we would normally supply various proposals in the shape of rough sketches within a week, and move forward with the chosen direction. Get in touch if you have a project in hands, we would love to help. 

We have plenty of experience at conducting logotype design and redesign projects, thanks to which our process is fairly optimised. Depending on the briefing and timeline, we would normally supply various proposals in the shape of rough sketches within a week, and move forward with the chosen direction. Get in touch if you have a project in hands, we would love to help. 

We have plenty of experience at conducting logotype design and redesign projects, thanks to which our process is fairly optimised. Depending on the briefing and timeline, we would normally supply various proposals in the shape of rough sketches within a week, and move forward with the chosen direction. Get in touch if you have a project in hands, we would love to help. 

We have plenty of experience at conducting logotype design and redesign projects, thanks to which our process is fairly optimised. Depending on the briefing and timeline, we would normally supply various proposals in the shape of rough sketches within a week, and move forward with the chosen direction. Get in touch if you have a project in hands, we would love to help. 

We have plenty of experience at conducting logotype design and redesign projects, thanks to which our process is fairly optimised. Depending on the briefing and timeline, we would normally supply various proposals in the shape of rough sketches within a week, and move forward with the chosen direction. Get in touch if you have a project in hands, we would love to help. 

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 ©2019 Studio Martina Flor. All rights reserved.