Petra Eriksson is an artist and illustrator born in Stockholm. Petra took a journey via Dublin. Malta, Berlin and Barcelona and her work is littered with the eclectic references she picked up along the way.

Petra studied graphic design at the renowned Bergs School of Communication before venturing into the world of freelance illustration. Her bold and colourful work, often dotted with confetti and other abstract compositions, have become her signature style. She is especially renowned for her portraits of women.

In this conversation with Petra you’ll hear about her long and winding road to discovering what she wanted to do creatively and the steps she took before going full time freelancer. 

She spoke about the things that gave her leverage as an artist, how she got her first assignments including the specific wording she used to do client outreach.

Petra relocated cities several times and gave insights into the challenges of joining a new creative community as well as the various gains she had through that, in both her professional and personal life. 

In this episode, you’ll hear from an artist, self-described as an introvert, that nevertheless managed to put herself out there and gain a strong place in the contemporary scene of commercial illustration.



Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube

Mentioned in This Episode

- Instagram: @martinaflor

- Instagram: @petraerikssonstudio

- Petra's Website