Join us in this episode with Gustavo Ferrari, a renowned fileteador and sign painter from Buenos Aires. Gustavo shares his journey from a history student to a master of the traditional Argentine art of fileteado, discussing how this vibrant craft has shaped his life and career. We explore the cultural significance of fileteado, the challenges of maintaining tradition in a modern world, and the unique blend of art and history that defines his work. Gustavo also opens up about his teaching experiences and the importance of preserving cultural heritage through art.

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

Download here my free Speaker Pitch Template: https://docs.google.com/document/d/1WCZpl3CC-R11ABSOiHO2PplF8hp3_zHtxSRNz1b4bso/edit?usp=sharing

Join my U.S Tour:
New York: Presentation at Type Directors Club: all about building a creative career (October 23rd): https://tdc.org/event/make-it-building-a-business-around-your-creative-skill-live-mentorship/
Los Angeles: Speaking at Adobe MAX (October 28th) https://max.adobe.com/
Hosting a Letter Hunt (October 27th) https://martinaflor.com/letterhunt

When I gave my very first talk at Creative Mornings Berlin, I had no idea it would change my life. I was new to the city, didn’t know anyone, and just sent a hopeful little postcard — and that moment opened doors I didn’t even know existed. In this episode, I’m sharing how you can land your first speaking gig, even if you’re just starting out, and why stepping on stage can become one of the most powerful accelerators for your creative career. I’ll walk you through how I got started, how to pitch yourself, and how to turn one talk into a long-term growth strategy that builds visibility, credibility, and opportunity.

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 203. Stop Underselling Your Lettering Work!

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator

💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work. In this video, I’ll show you the mindset, strategies, and tools you need to stop underselling yourself and start charging based on the true value you create. From shifting away from hourly rates to mastering value-based pricing, I’ll walk you through real examples, market benchmarks, and my free Pricing Calculator so you can confidently set your rates.

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating creative journey.

Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discussing the challenges and triumphs of building her brand, Tuesday of California.

Tuesday's passion for chainstitch embroidery led to unexpected opportunities and she navigated the complexities of maintaining authenticity in a commercial world. Whether you're an aspiring artist or a seasoned creative, Tuesday's story offers valuable insights and inspiration. Don't miss this candid conversation filled with personal anecdotes and practical advice!

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 201. Should You Quit Your Job for Lettering?

Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guide

Have you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?

In this video, I share my real story of leaving a 9–5 graphic design job to build a career in lettering — the struggles, the breakthroughs, and the lessons I wish someone had told me before I made the leap. ✨ What you’ll learn in this episode:

• The 3 signs you’re actually ready to quit your job
• Common myths about going full-time (and the reality behind them)
• What to do before handing in your resignation
• The hidden truth no one tells you about the creative path If you’re dreaming of turning your passion for lettering into your profession, this video will give you clarity, confidence, and practical steps to prepare for the transition.

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 200. How to Get Your First Lettering Client WITHOUT Experience

Want to land your first lettering client—even if you have no experience? In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid work. 💡 Remember: Every successful lettering artist started with ONE first client. This video will show you how to find yours.

📥 FREE GUIDE → Lettering Success Secrets Get my free guide packed with tips, tricks, and answers to the most common lettering questions: 👉 https://martinaflor.com/guide

#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

Listen:
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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 199 – Hayley Francis (aka Type Affiliated): Freelancing, resilience, community and lettering.

🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guide

Hayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, including her battle with Hodgkin's Lymphoma, and how these experiences have shaped her outlook on life and art. We touched on the importance of passion projects, personal branding, and building a supportive community. Hayley shared her approach to balancing multiple income streams, her love for teaching, and her dedication to living a life filled with creativity and purpose.

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 More info about my signature lettering program: theletteringseminar.com
👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

👉🏼 Follow Hayley on instagram: https://www.instagram.com/typeaffiliated/

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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 198. 3 Lettering Mistakes You’re Probably Making (and How to Fix Them)

If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this video, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional. Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.

📥 FREE GUIDE → Lettering Success Secrets Get my free guide packed with tips, tricks, and answers to the most common lettering questions: 👉 https://martinaflor.com/guide

#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

Listen:
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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ 197. How to Build a Lettering Portfolio That Attracts Clients

Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover curation, presentation, storytelling, and how to make your portfolio a true client magnet.

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guide

#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

Listen:
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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

🎙️ Episode 196 - 5 Signs You’re Ready to Go Pro with Your Lettering – Martina Flor

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guide

Are you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist. Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this might just be your sign.

👉 Plus, I’ll share practical next steps you can take right now to start behaving like a pro (even before you feel 100% ready).

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guide

#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

🔗 Links Mentioned in This Episode:

🎁 Want to build a client-ready portfolio that works for you?

Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business: 👉 https://martinaflor.com/guide

👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

Listen:
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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration