Is Social Media Still Worth It for Artists in 2025?
If you’re an artist, designer, or illustrator wondering whether social media is still a valuable tool for growing your creative career—you’re not alone.
In Episode 189 of the Open Studio Podcast, Martina Flor tackles a question many creatives are asking in 2025:
"Is social media even worth it anymore?"
With ever-changing algorithms, declining engagement, and the pressure to show up constantly, it’s easy to feel burned out and invisible. But Martina shares a powerful shift in mindset that can help you reclaim social media as a tool—rather than a source of stress.
💡 What You'll Learn in This Episode:
- The real reason social media feels harder today (and what you can do about it)
- Why it’s more important to be visible than to go viral
- How to stop chasing followers and start owning your audience
- What Martina changed about her own content strategy—and why it worked
🔑 Key Takeaway:
“The goal is not to play the algorithm. The goal is to show up with intention.” — Martina Flor
Whether you're just starting out or growing your freelance business, this episode is filled with realistic and empowering advice for navigating social media as a creative in 2025.
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To access the full show notes for this episode, click here: https://martinaflor.com/podcast
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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist
Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration