Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.

This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide


In this inaugural episode, we tackle the fundamental query: How do I start learning lettering as a complete beginner?

Key Takeaways:

  • Navigating the Lettering Landscape:
    • Embarking on your lettering journey may seem overwhelming due to the plethora of resources available. The challenge lies in identifying the trustworthy ones.
    • A recommended starting point is delving into foundational resources, including books and tutorials that provide structured guidance.
  • Discovering Your Letterform Knowledge:
    • You possess more knowledge about letterforms than you might realize. Letters are omnipresent in your surroundings, from streets to products and everyday text exchanges.
    • Cultivate this inherent knowledge by making lettering a focal point. Observe, document, and take inspiration from interesting letterforms in your environment.
  • Storytime: Martina shares her personal experience of maintaining a digital folder, a visual library of discovered street lettering. This collection serves as a global repository, offering diverse cultural insights that continue to influence her work.
  • Hands-On Learning:
    • Engage in regular drawing exercises using basic tools like pencil and paper. Start with fundamental letterforms, experiment with various styles, and gradually progress to more intricate compositions.
    • This hands-on approach provides valuable insights into your creative strengths and identifies areas for improvement.

Pro Tip: Join a community of like-minded individuals to stay motivated, receive crucial feedback, and remain on track in your lettering journey.

This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide

Additional Resources:


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