July 17, 2020

Lettering Crit. Take Aways.

The first Lettering Crit session was just over-the-top amazing. I enjoyed it so much that I just want to do this exclusively from now on! Just kidding #notkidding. If you missed it, here's a replay.

​This was a collective work. In the session, it was not only me giving comments and feedback on the work, but all attendees participated (that chat was on fire!). I have to say that it wasn't easy to select among hundreds of submissions and so many great pieces of work, but finally, the projects of Ailen Kenny, Caroline Esteves, Darshita Agarwal, Jenn Rothschild, Irene Clua, and Jenny Mercer were selected. They were the lucky ones to receive valuable feedback for their next iterations.

These are some of the main take-aways of the session, good lettering tips: 

1. Composition hints: To get your composition right use the North (N), South (S), West (W), East (E) principle. So if the north of your composition is very busy (with swashes or flourishes), find ways to compensate that in the south portion of your composition.

Beautiful script lettering by Ailen Kenny. We suggested a change of shape for letter e.

2. Decorative elements to the rescue: if you happen to have negative spaces (white spaces) within your composition, decorative elements may come handy. Use lines, swirls and flourishes to "cover" those up.

Extreme contrast for Caroline Esteves's work. Perhaps adding some decorative elements to cover up negative space?

3. Watch out with your S: Raise your hand if you ever struggled with an S. Well, I have! 🙋🏻‍♀️ When drawing an S, focus on the space around rather than in the shape itself. If there's too much space on any of the sides, you might need to adjust the slant or shape of that S.

Helping Darshita Agarwal with that S.

4. Use capital letters and design them all together: if possible, use as many capital letters as possible. Capital letters are normally more expressive and wild, and they will add tons of flavor to your piece. Also, when having multiple on your composition, design them all together, so that they share the same features and have the same complexity. 

Solid work by Jenn Rotschild. We suggested some flare for her capital letter A.

5. Confirm that is readable: especially when working on flourished compositions, there's the risk of compromising readability. Double-check with other readers if necessary. 

Irene Clua with a beautiful executed piece. It was mentioned that one of the flourishes mike read like a capital E.

6. Solve most of the problems in your sketch: before moving on to the digital drawing, solve all of the problems in your hand sketch. This will make digitization much easier!.

Jenny Mercer solved most of the problems in the hand sketch and continued improving her shapes as she moved on to the digital drawing.

I'll be hosting more sessions in the future, keep your eyes peeled! Have a great weekend. 

Martina.

July 17, 2020

Introducing FREE Lettering Crits

I'm uber-excited to introduce my first Lettering Crit, a new FREE live feedback session for lettering makers.

The Lettering Crit (short term for "critique") is a live event to provide feedback to selected work. Previously there will be a call for submissions. This is how it works in a nutshell:

Sessions will occur on YouTube, and everyone can attend. The fun thing is that you won't know if your work was selected upfront, you'll have to join the YouTube session to find out! During that session, attendees and I will comment on the pieces (it could be yours!) and provide tips and tricks to take it to the next level. Along the way, I'll be sharing valuable insights on lettering and letter design as well.

One important thing: these sessions are not made to crash anyone's work but to highlight the great bits and give feedback. One of the goals behind it is to discover new talent, that's why I'll be featuring the authors here in my newsletter and on my social networks.

See The Lettering Crit here.

Why feedback is important.

Having feedback from teachers and mentors was essential for me to improve my work with letters. Without them, it would have been really hard to spot the flaws in my work and make it better. Sometimes you need someone to point out at stuff and make you see it.​
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As important as understanding your flaws is having reaffirmation on what you're doing right, isn't it? I've always appreciated teachers and colleagues that were not only able to critique me but also give me a pat on the back. I want to be able to provide that to other letter makers out there, and this is why I'm hosting this Lettering Crit.

What do you think, are you in? I'm looking forward to seeing your work! Click here to join for free and submit your work.

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.