Like every summer I have prepared an special mailing to hand picked Art Directors that I'd like to work with. As every time different, in this occasion I customised Moleskine cahier notebooks with hand made lettering, plus a special packaging for it.

Interestingly, I posted a pic of these some days ago on instagram and someone asked me " I can't believe you have to try to persuade art directors to work with you! As if they don't come knocking at your door!". On one side it was flattering, it's nice to hear that your work is appreciated. On the other hand I thought "I couldn't do it other way".

I'm happy to be going through a point in my career were work keeps coming in, through which I get to deal with fantastic creatives and professionals. However, I personally think that everything can change, even your joy for doing certain things and working with certain people. For that reason I keep myself moving, planing new stuff, reaching new individuals that I never reached and having dream jobs that I have to go after. I believe that this is a essential part of my creative life and I rather keep it going.

Today I'm sending this special mailing away hoping I get a call back from this special people I'm trying to reach.  But mostly I wish I'll have some new ones to go after next year and the year after.