Why Lettering Is the Missing Piece in Your Design Career: My Interview on The Angry Designer Podcast (Part 1)

In this special two-part series of Open Studio, I’m sharing an honest, behind-the-scenes conversation I had with Massimo from The Angry Designer Podcast. This interview was full of real talk about creativity, career paths, personal branding, and the truth about what it takes to thrive as a lettering artist today.
If you’ve ever wondered whether specializing in a niche like lettering could be the game-changer your creative career needs—this episode is for you.

🎯 What You’ll Learn in Part 1

  • The typography myth: Why many designers still confuse lettering with type design—and how understanding the difference could unlock new opportunities.
  • The truth about generalists: Why trying to “do it all” might be the very thing holding you back from standing out.
  • My personal story: From leaving Argentina with just a dream and a suitcase to building a lettering studio in Berlin.
  • Starting from scratch in a new country: How being a complete outsider helped me shape a new identity and career.
  • Why your story matters: How building a personal brand around who you are—not just what you do—can help you land your dream clients.

💬 One Powerful Takeaway

“You can be the most talented designer in the world, but if no one knows who you are or what you stand for, you’ll be invisible.”

This interview digs into the mindset shift that helped me go from unknown to working with brands like Vanity Fair, Cosmopolitan, and Adobe—and how you can do the same, starting from wherever you are.

✨ Related Links

Stay tuned for Part 2 of this interview in Episode 186, where we talk about pricing your work, navigating trends in design, and how to build a sustainable business doing what you love.

If this episode resonated with you, I’d love to hear about it. Tag me @martinaflor on Instagram and share your thoughts!

Let me know if you'd like this adapted into a newsletter or medium post too.

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To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast


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Tags: Lettering Design, Hand Lettering, Custom Typography, Creative Career, Graphic Design, Illustration, Stand Out Creative Market, Martina Flor, Open Studio Podcast, Lettering Artist, Build Creative Business, Design Specialization, Lettering Workshop, Freelance Artist

Categories: Graphic Design, Lettering, Creative Business, Career Development, Illustration

Tags: letter now, martina flor, open studio, podcast, season 2