Jordan Metcalf is a South African-born, Portland-based graphic designer, creative director, and artist.
After over a decade of independently designing brands and exploring new ways to help tell stories through diverse and experimental lettering projects for clients like Nike, Apple, National Geographic, and others, he made the move to a full-time position in a brand studio in 2019 to focus on larger scale projects and collaborations.
He currently spends his days as a creative director helping craft identities, spaces, and experiences for projects ranging from independent hotels to animation studios. He invests his free time getting dusty while trying to become a less amateur woodworker.
In this conversation with Jordan, you’ll hear about his unique creative path that starts as a graphic designer for small studios, to becoming one of the top lettering artists of our time and working alone, to taking a different position in his professional life and joining a team.
He shared how he found direction for his creative career by using experimentation and curiosity while staying humble and detached from his work.
What I especially loved about this show is how Jordan steered the conversation toward other important aspects of a creative career which have to do with solid values, honesty, and empathy for the people you work with and for.
Listen:
Apple Podcasts · Spotify · Google Podcasts · YouTube
Mentioned in This Episode
- Instagram: @martinaflor