Summer Lettering Seminar
BERLIN
Fast Track Your Lettering Progress in This Exclusive 3-Days Intensive with Martina Flor
June 29th to July 1st
ATTEND THE FULL 3-DAY WORKSHOP
GET LIVE PERSONALIZED GUIDANCE & FEEDBACK
LEAVE WITH A STUNNING LETTERING PIECE
From Idea to Masterpiece: Crafting Your Best Lettering in Just 3 Days
If you're struggling to achieve your lettering goals due to a busy schedule or because life keeps getting in the way, this intensive Seminar is designed to help you make progress in just three days that would otherwise take months or years.
Throughout the seminar, you'll be guided through the process of creating a stunning lettering piece from sketch to final digital artwork. This is what you'll learn:
➸ Work on Your Own Lettering Project: You'll have the time and guidance to create something truly special, whether it's a logotype for your business or a piece to add to your portfolio. By the end of the seminar, you'll have a stunning lettering piece that you can be proud to showcase to the world.
➸ Get Actionable Feedback on Your Lettering Piece: Martina & instructors will provide personalized advice on how to improve your work, helping you take your designs to the next level.
➸ Experience Live Presentations by Martina Flor: As a world-renowned lettering artist, Martina Flor will be leading live presentations throughout the event. You'll learn from one of the best in the business and gain valuable insights into the process behind creating beautiful lettering designs.
➸ Learn the Foundations of Letter Design: Our experts will cover the basics of typography, letter anatomy, and other essential elements of lettering design, providing you with a strong foundation for creating professional-looking designs.
➸ Learn Effective Analog & Digital Techniques to Create Lettering Through Live Demos: Our experts will teach you how to use various tools and software to create stunning designs, with live demos that allow you to see different techniques in action.
➸ Explore the Library and Documentation of Over 13 Years of Commercial Projects Created by Studio Martina Flor: Get and inside look at how a successful studio operates and ask all business questions you ever wanted to ask!
Your Registration Includes
➸ Access to the 3-days Seminar
➸ Lettering in a nutshell booklet
➸ Snacks & Refreshments throughout the entire session
➸ Materials (you’ll need your own laptop!)
➸ Certificate signed by me
But that's not all!
This seminar is carefully crafted to provide an immersive experience that seamlessly integrates analog hands-on sessions with engaging presentations, Q&A sessions, and personalized feedback. You'll be working alongside like-minded individuals who share your passion and interests, giving you a chance to foster new connections and friendships.
Additionally, you'll be given the opportunity to explore the rich history of typography in Berlin. This will expose you to new techniques and insights that can help you take your skills to the next level. By the end of the event, not only will you be inspired and motivated, but you'll have also formed lasting connections and gained new friends.
Together with your registration, you’ll get all of this:
VALUE $1000
Private guided visit to Berlin’s Museum of Letters
A rare opportunity to experience a private guided tour of one of Berlin's iconic museums that features collections of historic and contemporary lettering designs.
VALUE $100
Goodie Bag with items from Martina's collection of typographic goods
Get an exclusive goodie bag filled with Martina's unique typographic designs and other creative surprises.
VALUE $300
Video and photo material of the experience
Capture your memories of the seminar forever with a video and photo of your lettering designs and the overall experience.
VALUE $2000
On-site Business Q&A with Martina
Ask Martina anything about the business of lettering and get powerful insights from her over 13 years of experience as a commercial lettering artist.
VALUE $149
Access to Private Inspiration Library
Get access to Martina's private inspiration library filled with typography books, magazines, and online resources that will help you in your lettering journey.
VALUE $837
Access to The Lettering Seminar online to go more in-depth
Get additional resources and in-depth training on the foundations of letter design and digital techniques through Martina's online seminar.
PRICELESS
Completion Certificate signed by Martina
A certificate that validates your attendance and successful completion of the seminar, designed and signed by Martina herself.
Limited to 10 participants
Don't miss out on this opportunity to fast-track your way to lettering success.
SCHEDULE
DAY 1
100% Analog
It is all about sketching letters shapes, training our typographic eye and learning the basics of letter design.
9.30 am to 5 pm with a lunch break in between
➸ Short introduction to the Seminar
➸ Training your typographic eye
➸ Hand sketching techniques
➸ Letter design and calligraphy basics
➸ The role of calligraphy in letter design
➸ Hierarchy and composition
➸ Flourishing and decorative elements
You’ll receive feedback and guidance from your instructors all along.
DAY 2
From Analog to Digital
Polish your hand sketch and get it ready to start digitising. We will use Adobe Illustrator to draw letter shapes in vectors.
10 am to 5 pm with a lunch break in between
➸ Sketch improvements
➸ Professional working process of a lettering designer
➸ Drawing with anchor points
➸ Digital Drawing best practices according to each project
➸ Digitisation of drawing
➸ Storytelling with lettering
You’ll receive feedback and guidance from your instructors all along.
DAY 3
Finalising Your Lettering
We will continue polishing our vector drawing and will incorporate color and texture into the design. Graduation!
10 am to 5 pm with a lunch break in between
➸ Adding color and texture
➸ Refining your curves
➸ Standards for good lettering
➸ Finalizing drawing and preparing the presentation.
➸ Graduation Ceremony
You’ll receive feedback and guidance from your instructors all along.
Just Imagine This...
Imagine walking away from this Seminar with a stunning lettering piece, the best you've ever created, in your hands. You have made progress that would normally take years to achieve, feeling inspired and motivated to continue creating more. And you’re proud to showcase your work, knowing that you've created your best piece yet and have the ability to create even more beautiful designs.
Because you’re now equipped with the tools and knowledge to take your lettering to the next level, leaving you feeling confident and accomplished, all within an unforgettable experience. all of this can happen to you when you join us this summer in Berlin.
FAQs
This event is in-person only! Martina Flor & Team will be there to teach during the 3 days of the event.
Martina’s studio is in the heart of Berlin and reachable with public transport. It’s located at walk distance of train and subway station U6 / S Wedding.
It’s limited to 10 participants so that you can get personalized attention and feedback.
It’s like the difference between reading a textbook and taking a college course with a professor. In this in-person Seminar, you’ll get hands-on training and tailored feedback to take your lettering artwork to new heights and leave with a piece of work you’re truly proud of.
You have to pay taxes on top of registration fees because it is a tax regulation in your area. These taxes are collected by the organizer of the event and are paid to the government.
However, the good news is that you can get the taxes back when you file your taxes at the end of the year. Many countries offer tax deductions or tax credits for educational or professional development expenses, which can include the registration fees and taxes paid for attending seminars and workshops.
Yes, we can issue an invoice in your employer's name for the workshop fee. Just provide your employer’s information at check out.
Make sure that you still use your personal email address during the registration process to ensure that you receive all notifications related to the workshop. This will also ensure that you have access to the workshop materials and resources before and after the event.
Yes!
What's My Investment?
BERLIN LIVE LETTERING SEMINAR
One Registration
$1895 USD
Approximately 1720€
Your registration fee includes:
➸ Access to the 3-days Seminar: including booklet, snacks & refreshments and materials.
➸ Private guided visit to Berlin’s Museum of Letters
➸ Goodie Bag with items from Martina's collection of typographic goods
➸ Video and photo material of the experience
➸ On-site Business Q&A with Martina
➸ Access to Private Inspiration Library
➸ Lifetime access to The Online Lettering Seminar content
➸ Completion Certificate signed by Martina
BERLIN LIVE LETTERING SEMINAR
One Registration
3 PAYMENTS OF
$695 USD
Your registration fee includes:
➸ Access to the 3-days Seminar: including booklet, snacks & refreshments and materials.
➸ Private guided visit to Berlin’s Museum of Letters
➸ Goodie Bag with items from Martina's collection of typographic goods
➸ Video and photo material of the experience
➸ On-site Business Q&A with Martina
➸ Access to Private Inspiration Library
➸ Lifetime access to The Online Lettering Seminar content
➸ Completion Certificate signed by Martina
Limited to 10 participants
