Can you imagine how TED would look like if it had existed in the Roman Empire? And without going so far in time, how would these letters look in the 80’s? And if TED was about superheroes instead? The shapes of letters talk, and they tell us things beyond what they write. They point us back to other times, to convey values, they tell us stories. These are the opening slides for my TEDx talk. Watch it here.

Client: TEDx
AD: Martina Flor

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