August 8, 2018

Summer Lettering Seminar – July 2018

In its second edition, I hosted a 3 days intensive seminar where attendees designed a piece of lettering from sketch to final color digital artwork. This year we welcomed attendees from France, Hungary, The United States, The Netherlands and Germany.

The seminar consists of theoretical and practical input within sessions of hands-on work. I’m permanently in place to provide guidance and comments to the attendees. Results were exhibited during our yearly open studio in Berlin. Here’s an overview of what happened:

DAY 1

It was 100% analog and all about sketching letters shapes, training our typographic eye and understanding the basics of letter design. I shared my work process and my approach to achieve more personal, unique results.

DAY 2

We polished the hand sketch and got it ready to start digitising. We used Adobe Illustrator to draw letter shapes with anchors points.

In the evening, we had a private guided tour to the Buchstabenmuseum, a museum that collects and exhibits pieces of rescued vernacular lettering pieces from all over Germany.

DAY 3

We continued polishing our vector drawing and some of us incorporated color and texture to the design. We displayed the entire process from hand sketch to digital drawing, and reviewed all projects.

ATTENDANTS INSIGHTS

"It was the most inspiring experience in my carrier. Thanks Martina and her amazing crew."

-

"Martina's motivation & knowledge is very fascinating, she is not only a marvellous handlettering artist but also an amazing teacher."

 

OPEN STUDIO

All results were exhibited at my open studio along with the studio work. The exhibition included personal projects, commercial work, my books, and products. I enjoyed speaking about what the studio has been up to in the last years and what’s coming next. If you want to know more about the Open Studio read the post I dedicated to the event following this link. 

February 21, 2018

Fan & Friends Mail

fan-mail-martinaflor

Throughout the years, I’ve been receiving fan mail regularly. I’d like to give some of this love back, so I’ll be posting on the blog the fan mail that arrives at the studio or is handed in to me at conferences and book presentation. Please, include your favorite social media handle so we can tag you and link to your profile. Thanks again for sending this, is much appreciated!

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December 21, 2017

What happened in 2017

In this post, I'm taking the chance look back and think about what happened this year at the studio: 2017 was truly exceptional.

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August 9, 2017

Open Studio – July 2017

photoseminar

On Sunday, August 30th, I opened the doors of my studio for the first time. Old and new artwork were exhibited, including personal projects, commercial work, my book, and products. It was really interesting for me to put together a big part of my bulk of work throughout these years and to realize the progression of my art.

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August 1, 2017

South American Speaking & Teaching Tour

170801SouthAmericanTour-MartinaFlorI'm thrilled to announce that I'll be visiting South America this August to talk and teach lettering workshops in several cities. I'll be bringing books and products form my shop with me, too!. The workshops are booked out but you can join me at the talks. Here's a list of workshops and talks per city.

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July 24, 2017

Open Studio – Summer 2017

OpenStudioMartinaFlor-2017

I will be opening the doors of my studio on Sunday, July 30th, 2017.

Within a relaxed atmosphere, I will talk about the commercial work with lettering and the creative process of letter design from sketch to final art.

 

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June 28, 2017

Book presentation and workshop at TDC, New York!

As I started as a lettering artist I always pictured myself traveling and teaching here and there. I started my workshops in lettering design in Berlin with the vision of making them internationally, to be able to reach as many different audiences as I could. I traveled with my workshops to a lot of places: Switzerland, Spain, U.K., Argentina, Arab Emirates, Peru, Turkey and more. These workshops grew and they turned into a book.

This June I had the pleasure to travel to New York to present the book at The Type Directors Club and teach a workshop there. I couldn't imagine a better place to do that! One more proof that the bigger your dreams, the greater the accomplishments.

Thanks to everyone who came to my presentation and book signing, and to those that signed up for my workshop and did great work.

Workshop_NY_

April 26, 2017

Alphabet series of Art Prints at Sergeant Paper

I’m excited to announce my collaboration with Sergeant Paper. The concept store in Paris will be selling a limited edition of my artwork online and at their store in 38 rue Quincampoix, 75004 Paris. The limited series of prints are created from a decorative alphabet, where letters could stand alone but also combined to form words and phrases.

Check out the full alphabet here.

170426MosaicSargeant

April 26, 2017

My Book in English is Out!

Thrilled to announce the official release of my book "The Golden Secrets Of Lettering". You can now find it in stores in the USA and you can order it online on Princeton Architectural Press website.

goldensecretsoflettering

To celebrate it, I'll be heading to New York next June to do a book presentation&signing and a workshop TDC New York. Join me on the 8th of June at 6.30 pm. I'll be telling about the making of the book, it's content and much more. Find more details about the presentation and workshop here. 

Ps: the "The Golden Secrets of Lettering" is the English version of my book "Lust auf Lettering" originally edited in Germany by Verlag Hermann Schmidt, a great partner for this venture. The book will be published in Spanish and French too. Stay tuned for future releases! #letteringbook #goldensecretsoflettering

Join thousands of readers in this community and upgrade your lettering skills! If you're as excited as I am, send this link to a friend, so they can subscribe too. 

April 13, 2017

My Piece of Advice for Working Moms

workingmoms-martinaflor2

I'm siting on a train, traveling from Berlin to Frankfurt. I just left my husband and my one and a half year old child at home and left for work.

I have friends that, like me, work and have children. I often find myself encouraging them whenever they have to spend time away from their families, whether traveling or working at their studios. I tell them (but I'm telling myself as well) that as hard as it might be to be away from your child for some time, doing what matters to you makes a good role model to your baby. Also, you might actually enjoy some time apart, being yourself kid-free in the wild!

I wondered how having a baby would affect my professional life. I know now: you don't really know until the baby is actually there. What surprised me is that despite he did have a big influence in my life I feel able to keep on doing many things that matter to me.

As simple as I just said it, this is not a smooth path. There’s a lot of struggle in between, but unlike what I heard before becoming a mom, the outlook is much more optimistic than I imagined. If you're new to motherhood or you're planing on having a baby, this post might be of help.

These are some random points that I put together from my own experience and hours of intense chatting with other working moms.

First months
In the first months of life, your baby doesn't really do much other than eating and sleeping. Considering everything develops according to the standards, that could give you time to do something if you'd want to. During my son’s first months of life I almost didn't take any client commissions and that allowed me to focus on finishing a book. Looking back and unlike all my expectations, those were probably the best given conditions to do such a huge, time consuming project.

Being a stay at home mom is not for everyone
Germany offers the big opportunity of taking up to two years of payed maternity leave. However, after five months of being a full time mom, I was ready to put my baby in day care. And I couldn't do better! I was so happy to spend hours working at my studio and come back to meet my son again. The time spent together was all of the sudden 100% enjoyable; baby and mom were happy.  
Being a full time mom is not for everyone and you don't need to push it if you don't want to. Continue breastfeeding is also possible, you’ll find tons of guidance on the internet.

Being back to work is not for everyone
Considering your maternity leave time is through and you feel you're not ready to go back to work, t
ry your best to avoid it. Talk to your employer or to your clients if you're a freelancer. Negotiate that valuable time for spending time with your baby if that's what you want.

Be prepared for an attitude change
Once I was back at work I was so extremely focused that I could almost move things with my sight. Consequently, I felt that the people around me where hanging out way too much. Your productivity levels may increase and the sociable person you used to be might be gone for a while.

A person with a child
Expect people and colleagues to stop inviting you to meetings. And if they do, feel free to say “no, thanks”. Many will be probably thinking that since you have a child you're acting weird and wondering what’s wrong with you. Is hard for people without babies to understand what people with babies experience (specially in the first months or years). I know this because I was one of them once!

Being away is possible
I consider traveling a part of my work. I travel to places to give lectures or workshops at least five times a year. The first time I was apart from my son was when he was 7 months old. I was insecure to leave but my husband and I decided to give it a try. Happy news, after three days away, I arrived home to discover that my family had done just great without me and the whole thing felt right. When feeling insecure, giving it a try is a good way to see if it works for you and your family.

You're not so important 
After the first months are through, your baby can absolutely survive some days without you. All you need to start with is a supportive partner that is willing to take over. If he/she is not like that, train him/her!

Be ready for questions 
Almost every time I'm at a conference or away from home for work I get the question: "and what do you do with your baby?". I keep wondering if people would ask that to my husband if he'd be in that same situation. Unfortunately this mind set is still deeply rooted in our culture, therefore I advice you to have your generic answer prepared so you don't need to invest an inch of brain on it. I normally smile and answer: “My baby has a dad and he's staying with him”. Period.

It's ok not to feel guilty
I love my work and is such an essential part of my life that I don't regret the times I decide to be away from my family to focus on it. Personally I use the rule: if it feels right to me it will probably be fine for my son, too. I keep saying to my friends (and myself) that being truth to what you think is worthwhile is definitely a learning you want to pass on to your kid.

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.