FREE GUIDE
Unlock the Secrets of Better Typography
Download the free guide with videos:
What Most Designers Miss About Letterforms: 5 Small Adjustments That Make a Big Impact
You know when something feels “off” in your design — but you can’t quite tell why? This guide shows you the small fixes lettering designers always make, so you can sharpen your eye, improve your typography, and elevate your work instantly.
FREE GUIDE
Unlock the Secrets of Better Typography
Download the free guide with videos:
What Most Designers Miss About Letterforms: 5 Small Adjustments That Make a Big Impact
✓ Spot the tiny flaws that make your work look off
✓ Discover the tricks pro lettering designers use every time
✓ Includes before/after illustrations + real design fixes
You know when something feels “off” in your design — but you can’t quite tell why? This guide shows you the small fixes lettering designers always make, so you can sharpen your eye, improve your typography, and elevate your work instantly!
If you’re a designer, art director, or typographic nerd — this is for you.
This guide will sharpen your eye and give you practical lettering insights you can use in your client work, logo design, personal projects, or branding.
This guide will sharpen your eye and give you practical lettering insights you can use in your client work, logo design, personal projects, or branding.
Inside this free guide, you’ll learn:
✓ Why your O looks smaller than it should
✓ The invisible P adjustment no one talks about
✓ How to fix your diagonals and Xs for perfect balance
✓ Why most people draw the letter S wrong
✓ The simple tweak that makes your i’s dot look “right”
★ Bonus tip, real examples, and visual references
✓ Why your O looks smaller than it should
✓ The invisible P adjustment no one talks about
✓ How to fix your diagonals and Xs for perfect balance
✓ Why most people draw the letter S wrong
✓ The simple tweak that makes your i’s dot look “right”
★ Bonus tip, real examples, and visual references
Hi! I’m Martina Flor
Lettering Artist, Author, and Educator.
I started out as a regular graphic designer doing all kinds of jobs... until I found lettering. Focusing on drawing letters helped me specialize, stand out, and build a career I love.
Since then, I’ve helped thousands of designers improve their skills and build successful creative careers — through my books, talks, and my program, The Lettering Seminar.
This free guide is a peek inside the world of letter design — and how it can change your work.
I started out as a regular graphic designer doing all kinds of jobs... until I found lettering. Focusing on drawing letters helped me specialize, stand out, and build a career I love.
Since then, I’ve helped thousands of designers improve their skills and build successful creative careers — through my books, talks, and my program, The Lettering Seminar.
This free guide is a peek inside the world of letter design — and how it can change your work.
FREE GUIDE
Ready to level up your typography?
Get the free guide and train your design eye today.