Master the Craft.
Create Work You’re Proud Of.
Turn Your Skill Into Paid Opportunities
JOIN THE FREE LIVE WORKSHOP SERIES
MARCH 23rd - 30th, 2026
There’s a gap between loving lettering… and creating work you’re proud to put your name on.
Most creatives don’t close that gap with more tutorials. They close it with structure.
This live training happens once a year, and it’s entirely free.
Join my free annual live workshop series and learn what to practice, how to practice it, and how lettering becomes a professional skill you can apply in real projects.
Lettering is where craft meets design. In this training, you’ll see what it actually takes to build that craft — from early experimentation to confident, real-world work.
What You’ll Learn in the Workshop:
• How development unfolds from beginner to professional
• How to identify your current stage and next focus
• The common mistakes that keep talented creatives stuck
• The two professional lettering paths and how to choose
• How income opportunities work & how designers find clients
• Why craft matters in an AI-driven design world
There’s a gap between loving lettering… and creating work you’re proud to put your name on.
Most creatives don’t close that gap with more tutorials. They close it with structure.
Join my free annual live workshop series and learn what to practice, how to practice it, and how lettering becomes a professional skill you can apply in real projects.
Lettering is where craft meets design. In this training, you’ll see what it actually takes to build that craft — from early experimentation to confident, real-world work.
This live training happens once a year, and it’s entirely free.
What You’ll Learn in the Workshop:
• How development unfolds from beginner to professional
• How to identify your current stage and next focus
• The common mistakes that keep talented creatives stuck
• The two professional lettering paths and how to choose
• How income opportunities work & how designers find clients
• Why craft matters in an AI-driven design world
“In a world of faster, automated tools, craft and authorship stand out more — not less.”
The Framework I Use to Train Professional Lettering Artists & Designers
In this workshop, I’ll share my Lettering Roadmap™—a clear path to mastering lettering design, developing your own voice, and turning craft into professional opportunities. It’s a structured progression model that shows you what matters at each stage — so you stop guessing and know exactly what to practice next. It’s about building a distinctive expertise—and knowing exactly how to apply it in work you’re proud to put your name on.
Before the Workshop:
❌ You practice, but don’t know if you’re practicing the right things.
❌ You feel overwhelmed by the various techniques and business strategies in lettering.
❌ You love lettering — but you’re unsure how it fits into your professional life.
❌ You feel stuck in generic design projects with no clear focus on lettering.
❌ You don't know what stage you're at in your journey or what your next step should be.
❌ You’re experimenting, but without a clear direction.
After the Workshop:
✅ You know exactly what to practice next — and why.
✅ You have a clear roadmap to master both the art and business of lettering.
✅ You understand how to build relevant portfolio pieces that attract better assignments
✅ You understand how lettering can become a marketable professional skill.
✅ You know exactly what your strengths are and what your next steps should be.
✅ You’re part of a supportive community that empowers you to thrive in the lettering world.
Is This Workshop Right for You?
THIS WORKSHOP IS FOR YOU IF:
→ You love lettering and want to take it seriously — but don’t know where to start.
→ You are a graphic designer wanting to specialize, become an expert, and attract more interesting assignments.
→ You want to develop a skill that gives you more authorship and better assignments—without losing the joy in the process.
→ You feel overwhelmed by the idea of turning your creative hobbies into a career, and you wish someone would map out exactly what to do.
→ You’re ready to build a professional skill that differentiates you.
→ You’ve been dreaming about seeing your artwork in the real world, but don’t know how to get there.
→ You’re tired of producing generic solutions and want to develop work that carries your signature in a world of sameness
Is This Workshop Right for You?
THIS WORKSHOP IS FOR YOU IF:
→ You love lettering and want to take it seriously — but don’t know where to start.
→ You are a graphic designer wanting to specialize, become an expert, and attract more interesting assignments.
→ You want to develop a skill that gives you more authorship and better assignments—without losing the joy in the process.
→ You feel overwhelmed by the idea of turning your creative hobbies into a career, and you wish someone would map out exactly what to do.
→ You’re ready to build a professional skill that differentiates you.
→ You’ve been dreaming about seeing your artwork in the real world, but don’t know how to get there.
→ You’re tired of producing generic solutions and want to develop work that carries your signature in a world of sameness
Workshop Schedule
All sessions happen at 10:00 am Eastern Time (ET)
Replays available for all sessions.
Workshop Schedule
All sessions happen at 10:00 am Eastern Time (ET)
Replays available for all sessions.
Special Giveaway!
All workshop participants enter a draw to win 3 one-year Adobe CC subscription. Throughout the workshop, I’ll share clues you can use to enter the draw, so make sure to attend live.
Hi, I'm Martina Flor
I’m a lettering designer, author, and educator. Since 2010, I’ve worked with thousands of designers and creatives worldwide to help them master lettering and turn it into meaningful, professional work.
Since 2010, I've been working closely with tens of thousands of graphic designers, illustrators, aspiring artists, and creatives to master the art of hand lettering and build a career doing what they love.
Over the past 15 years, I’ve built an internationally recognized lettering design studio and authored several books, including the bestseller The Golden Secrets of Lettering (often called “the Bible of Lettering”). I’m also the founder of The Lettering Seminar — the leading professional program in lettering design. My work has been featured internationally, and I regularly speak at global design conferences, including TEDx.
I know what it feels like to love lettering and not know what to focus on next. The turning point in my own career wasn’t talent — it was structure.
In this workshop, I’ll share the principles and roadmap that help designers move from scattered practice to confident, professional work.
In the past 13 years, I've evolved into a lettering artist, entrepreneur, author, educator, and leader of a fantastic team. My experiences, including authoring books like "The Golden Secrets of Lettering" (a.k.a. the bible of lettering) and "The Big Leap", along with my courses, have made a significant impact, inspiring countless artists to carve their path.
Now, you're on a similar quest — to create beautiful, meaningful work and turn your passion into a livelihood. It's a journey I'm intimately familiar with, having lived and breathed it.
Through it all, I've discovered the subtle nuances that make a BIG difference in the success of a lettering artist. And I’m going to share them all with you during this workshop.
Join the Lettering Design Roadmap
Spend one focused week learning what to practice, how to improve faster, and how lettering becomes a professional skill you can apply in real work. It’s free. It’s live. And it only happens once a year.
Don't miss this once-a-year opportunity to transform your life through lettering. Register for the free workshop series now and start your journey to lettering success!
Over 20,000 creatives have joined this workshop series to build stronger craft, better portfolio pieces, and a clearer understanding of how lettering fits into their professional future. Whether you’re just starting out or ready to level up, you’ll leave with practical direction — not just inspiration.
By combining comprehensive education, practical strategies, and an inspiring community, this workshop series has already empowered over 14,000 creatives. Whether you're just starting out or looking to level up your skills, this is your fast track to a future filled with creative success.
Join us and become part of the lettering revolution!
