Discover how to start with lettering, build a focused portfolio, and understand how lettering designers turn their skills into income — including pricing and marketing.
A clear, practical guide for getting started and growing with confidence.


(Audio version available after download)
✔ 🎨 Learn the fundamentals of lettering step by step
✔ 🧰 Understand pricing and how lettering makes money
✔ 🚀 How professional lettering designers build their careers
✔ 💻 Updated for today’s design landscape and tools

Hi! I'm Martina Flor
I’m a lettering designer, author, and educator working at the intersection of lettering and professional design practice.
I’ve worked with international brands and publishing houses, spoken at design conferences worldwide, and delivered a TEDx talk on letter design. I’m the author of The Golden Secrets of Lettering, The Big Leap, and Make It, and the founder of The Lettering Seminar ™, the leading professional lettering program worldwide.
Today, I help designers, illustrators, and visual creatives use lettering to specialize, create more distinctive work, and build sustainable creative careers.
I’m a lettering designer, author, and educator working at the intersection of lettering and professional design practice.
I’ve worked with international brands and publishing houses, spoken at design conferences worldwide, and delivered a TEDx talk on letter design. I’m the author of The Golden Secrets of Lettering, The Big Leap, and Make It, and the founder of The Lettering Seminar ™, the leading professional lettering program worldwide.
Today, I help designers, illustrators, and visual creatives use lettering to specialize, create more distinctive work, and build sustainable creative careers.
A fully revised guide covering portfolio, pricing, usage, and why specialization matters in today’s design landscape.

