What happened in 2017

In this post, I’m taking the chance look back and think about what happened this year at the studio: 2017 was truly exceptional.

I got to work with many great clients from around the globe. Here are some of my favorite projects:


Another personal favorite is this one for Mercedes Benz and the project I made for Adobe by the beginning of the year.

Check out all my recent projects in my portfolio.

My series of covers for James Ellroy Collection at Penguin Random House was awarded at Communication Arts Typography Competition 2018.



The studio moved to a bigger upgraded space. That was essential to realize projects and events that were in the waiting line. I finally hosted the first edition of the Summer Lettering Seminar, followed by an open studio, exhibiting a selection of the work I did in the last 5 years. I am enthusiastic about turning this into a tradition and look forward to welcoming many international designers in future editions!



During 2017, The Golden Secrets Of Lettering was published in four languages. It’ll exist in four more languages coming out next year.



I got to travel to many places to give talks and workshops: I organised the first teaching tour to South America and it was a crazy success; I had the honor to be this year’s keynote speaker at TypeCon Boston, the conference organised by The Society of Typographic Aficionados and visited Adobe MAX Conference in Las Vegas to give the talk that I wish someone had given to me when I started with lettering.

martina_flor_public speaking


As busy as it may seem, there was still time to work on personal projects. I am especially happy about the fact that the collections of products at martinaflorgoods.com keeps growing. This is a highlight from 2017: Twin pins.


Last but not least, I’m not alone in this. Many thanks to Marc Lozano, Concepción Bonnet and Josefina Anglada for contributing with your work to making this studio a great place to come in every day.

Big thanks to all clients and collaborators for contributing to this year’s experience. Cheers for a great 2017 and looking forward to all the new things in 2018.

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