August 8, 2018

Open Studio – July 2018

According to the our new tradition, on Sunday July 8th, I opened the doors of my studio for the second time. At the main room, old and new artwork were exhibited, including personal projects, commercial work, my book, products, and some sneak peaks of projects that are to come. In the seminar room, we exhibited the work of the 10 international attendees of this year's summer lettering seminar.

Once again, it was a pleasure to welcome designers and letter aficionados and share with them a part of the bulk of work I've done throughout these years. 

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August 8, 2018

Summer Lettering Seminar – July 2018

In its second edition, I hosted a 3 days intensive seminar where attendees designed a piece of lettering from sketch to final color digital artwork. This year we welcomed attendees from France, Hungary, The United States, The Netherlands and Germany.

The seminar consists of theoretical and practical input within sessions of hands-on work. I’m permanently in place to provide guidance and comments to the attendees. Results were exhibited during our yearly open studio in Berlin. Here’s an overview of what happened:

DAY 1

It was 100% analog and all about sketching letters shapes, training our typographic eye and understanding the basics of letter design. I shared my work process and my approach to achieve more personal, unique results.

DAY 2

We polished the hand sketch and got it ready to start digitising. We used Adobe Illustrator to draw letter shapes with anchors points.

In the evening, we had a private guided tour to the Buchstabenmuseum, a museum that collects and exhibits pieces of rescued vernacular lettering pieces from all over Germany.

DAY 3

We continued polishing our vector drawing and some of us incorporated color and texture to the design. We displayed the entire process from hand sketch to digital drawing, and reviewed all projects.

ATTENDANTS INSIGHTS

"It was the most inspiring experience in my carrier. Thanks Martina and her amazing crew."

-

"Martina's motivation & knowledge is very fascinating, she is not only a marvellous handlettering artist but also an amazing teacher."

 

OPEN STUDIO

All results were exhibited at my open studio along with the studio work. The exhibition included personal projects, commercial work, my books, and products. I enjoyed speaking about what the studio has been up to in the last years and what’s coming next. If you want to know more about the Open Studio read the post I dedicated to the event following this link. 

December 21, 2017

What happened in 2017

In this post, I'm taking the chance look back and think about what happened this year at the studio: 2017 was truly exceptional.

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July 24, 2017

Open Studio – Summer 2017

OpenStudioMartinaFlor-2017

I will be opening the doors of my studio on Sunday, July 30th, 2017.

Within a relaxed atmosphere, I will talk about the commercial work with lettering and the creative process of letter design from sketch to final art.

 

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August 12, 2016

Article on 99U

99uMartinaflor

Sean Blanda interviewed me for 99u Magazine and we spoke about the lettering boom, social media, freelancing, success and life. Read it here.

 

October 30, 2015

Speaking at Beyond Tellerrand

motheratwork

Preparing my talk at my new working space

I'm excited to be one of the speakers at Beyond Tellerrand Conference in their Berlin edition next week. This is the first talk  after a long break from speaking engagements.

I truly enjoy going to conferences. I believe they are great ocassions to meet with colleagues, exchange ideas, get inspired. Is a place to see the work that others make and how they make it, rethinking the way you do stuff. A necessary time-off to set the ground for the future work. 

In my talk I'll be sharing the standards that I've defined for my own work. I'll be sharing my process at working in Letter Design and providing the audience with a set of principles to tell good from bad Lettering. Say hello if you're around!

 

 

 

August 21, 2014

Tips for Designers and Artists thinking of moving to Berlin

BerlinbyMartinaFlor

Berlin has gotten a lot of attention in the last few years and has become a city where a lot happens and many want to live. Being myself an Argentine-born now living and working in Berlin I often get e-mails from designers or artists saying something like this:

"My name is Xxxx and I'm a designer/artist from some other city. I'm planning to move to Berlin next year and it would be great to hear from your experience living and working as a lettering artist in Berlin. Would you like to meet for a coffee?"

As I appreciate those who ever gave some minutes of their time to answer some of my questions, I have met with many of them throughout this years. The first thing I start with is: "if you think the city of Berlin has the potential of making you happy and successful, forget about it!".

As a happy individual having started my studio here and doing a job that I love, I can tell you awesome things about the city and how it meant a lot in my personal and professional life. However, this does not mean that it will work out the same way for you too. Feeling successful (emotionally and professionally) in a certain place and moment is a very personal thing and is determined by many factors.

If you are a designer or an artist, Berlin is a very good place to meet with peers because there is a lot of them. True is also that many are circulating and they will leave at the precise moment you thought you were starting to become good friends. As certain as this is that getting involve with colleagues that are eager to do new stuff is a very enriching and boosting experience. There is an example of two sides of the same coin.

That said, if you are a designer or artist thinking of moving to Berlin, I can give you a couple of tips that might help you get your head on straight:

★ Move to Berlin because you have a goal, whether this is starting your studio, studying the calligraphic archives of The Academy of Art or taking an inspirational year. Try having some aims other than just coming because "it's cool" and "people have fun".

★ Do not underestimate moving to another country. As cool as it may sound, moving countries is a very challenging experience. As soon as the tourist phase is done, you will find yourself immerse into serious paper work that includes finding a place to live, getting registered at the financial office and grabbing a health insurance, to list some. Not to mention that this is mainly being carried on in german language.

★ You will have to learn German language, so start loving it. "Everyone speaks English in Berlin, that's why my german sucks" is the most common form of denial that you will find around here. Not everyone speaks English and speaking German language will help you better understanding what is going on around you and therefore meeting better opportunities. Learning German is as hard as learning any other language and not speaking it after a while living here can become very intimidating and frustrating.

Lastly, do not try to control everything that might happen, this is something you do not know. Be ready to love it as much as not liking it at all, important is that you try to achieve the goal you aim for and face the new things that might show up on the way. Moving cities is a very personal experience and depends much more on you than on the city itself, whatever this is.

Join thousands of readers in this community and upgrade your lettering skills! If you're as excited as I am, send this link to a friend, so they can subscribe too. 

August 14, 2014

Working space at awesome shared studio in Berlin – Wedding. Bürogemeischaft

buro

ENGLISH

We are looking for Creatives and Designers (architects, graphic designers, illustrators, artists, programmers) that want to take part in our shared studio. The place is located in an historical building in Berlin Wedding (silent-green.net). The whole building was recently renovated and many start ups and freelancers like us have are already stablished there. Starting next year, there will be also a Cafeteria and a place for Exhibitions and events. There's also a huge garden for common use.

The studio space has a surface of 100 m², is lightful, with wooden floor and stucco, a new full equipped kitchen, toilets for men and women, a meeting room and storage space.

We would be 10 people in total sharing the room and the monthly rent including electricity, internet, insurance and the use of all installations 24 hs/7 days a week is 201 EURO BRUTTO (169 EURO NETTO). You'll have of course a key of the place and you can come in and out whenever you want.

Attention: This is not a co-working space for short periods. We want to bring together people who wants to stay in the place for a long period of time and create a "Bürogemeinschaft" or studio community. Everyone will bring their own furniture and will participate in the decision making if any.

If you're interested, please write an e-mail to [email protected] and tell us a little bit about you and your work. We will reply within a day. The place is available from the 1st of December. We are looking forward to your e-mail!

Location: Gerichtstraße 35, 13347 Berlin

 

DEUTSCH

Wir, ein nettes Team von 4 Kultur- und Kreativschaffenden, sind auf der Suche nach Gleichgesinnten, die zu unserer wachsenden Bürogemeinschaft dazustossen wollen. Der Raum befindet sich in einem historischen Gebäude in Berlin Wedding. Wer mehr über den Ort erfahren will kann hier schauen silent-green (punkt) net. Das gesamte Gebäude ist neu saniert worden und wird nun belebt von verschiedenen kleinen und größeren Firmen und Freelancern wie uns. Im Laufe des nächsten Jahres sollen noch ein Cafeteria und eine Veranstaltungshalle dazukommen. Es gibt ausserdem einen großen Garten, der von allen Mietern genutzt wird.

Das Büro hat eine Fläche von ca. 200m², viel Licht, Parkettboden und Stuck, eine neue Küche, Toiletten und einen getrennten Besprechungsraum. Die Kosten für einen Arbeitsplatz liegen inklusive Strom, Internet, Versicherung und allem Drum und dran bei  201 Euro BRUTTO (169 Euro NETTO).

Weitere Infos und Fotos gerne auf Nachfrage: [email protected]

Achtung: dies ist kein Coworking-Space für kurze Mietperioden. Wir vermieten keine Tische, sondern wollen gemeinsam diese noch leere Fläche in einen kreativen Büroraum verwandeln. Jeder bringt sein Mobiliar selbst mit. Wir suchen ausserdem Leute, die planen, längerfristig zu bleiben.

Wir freuen uns, von euch zu hören und wir beantworten auch gerne Fragen. Wenn ihr Interesse habt schreibt uns einfach eine Email mit ein bisschen Info zu euch: [email protected]Der Platz ist ab 1. December verfügbar.

Location: Gerichtstraße 35, 13347 Berlin

June 17, 2014

On the Wall

The exhibition I set up with Giuseppe Salerno is still on and you can visit us until the 6 of July 2014 at Buchstabenmuseum. Our limited edition of prints published by  ¶ PILCROW will also be available for purchase there. Drop by!

October 16, 2013

Future lettering Workshop in Berlin

I'm giving a workshop in Lettering techniques at MAKE - Skilled Hands, a new place for Berlin based workshops and events. You can already save a spot.

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

Sparrstraße 20,
13353 Berlin, Germany (by appointment only)
+49 (0) 30 33877574 

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©2019 Studio Martina Flor. All rights reserved.

 

 ©2019 Studio Martina Flor. All rights reserved.