Last week I sent my last postcard on lettercollections.com. I started this side project in 2014 after a commercial project that didn’t see the light.

Some time ago, I was commissioned to create a series of postcards for a big retailer. I had the fortune to create 36 unique designs where I could work with absolute freedom, it was truly a Dream Job!. I had invested a lot of time, new ideas and hope on that project. However, 3 years later, the project remains unpublished and all the work I’ve done is just visible in my hard disk.

Letter Collections is my very own collection of postcards that did hit the streets and with which I have experimented a lot. I designed and sent 100 postcards to friends, colleagues and complete strangers, including Tim Burton, Lionel Messi and Ringo Starr. Simultaneously, over 2000 people sent the postcards digital for free through the website, which brought an extra spin to the whole project.

Looking back, this side project was incredibly ambitious and I managed to carry it on along busy moments, trips and even the birth of my son. I’m happy to see the collection of postcards all together. Have a look too and continue sending postcards over the website!

LetterCollections-MartinaFlor2

Join thousands of readers in this community and upgrade your lettering skills! If you're as excited as I am, send this link to a friend, so they can subscribe too.