Giuseppe Salerno and I will be presenting our project Lettering vs Calligraphy at TYPO Berlin 2013.We are preparing a live battle on stage so don’t miss it! Check out the full speakers list here.
News & Updates
New window installation
New window installation for Büro 5 (Berlin), done in collaboration with Giuseppe Salerno.
Lettering vs Calligraphy Workshop @Betahaus Berlin
The second edition of our workshop will take place on the 11th May 2013. Check out all the details here.
Illustration for Fontshop
Fontshop asked me to illustrate the header of their website. You can see the illustration on Fontshop.de website.
Creating your own lettering – Workshop – 30th of March
In this is a hands-on intensive workshop you will be introduced to effective techniques to create a lettering from scratch. In this 6 hour session participants will drive the process of drawing and refining their own design.
It is ideal for beginners and for those with previous experience who want to improve their techniques to draw type.
The workshop will be held by Martina Flor a Designer and Letterer based in Berlin on the 30th of March 2013 from 13 to 19 hs.
What you need to bring: your favourite automatic pencil and paper. The rest will be provided.
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Price: €50 Limited Places (minimum 5 participants) / SOLD OUT!
Location: Martina’s Studio – Malplaquetstr. 5, 13347 Berlin.
New working space in Berlin
I’m happy to have a new working space in Berlin. Still some spots free in the shared space >> details
LvsC – 2nd Season
An exciting Lettering vs Calligraphy first season finished with the crowning of an exhibition at Mota Italic. We are working on a new and fantastic Lettering vs Calligraphy edition. Stay tuned!
Supernova, a family of scripts
Happy to introduce Supernova, a family of scripts designed by me for Typotheque. Check it out
LVSC Exhibition at Mota Italic – Berlin
Lettering vs Calligraphy
On display February 28th – April 6th, 2013
Opening Party:
February 28th from 7.00pm
with a presentation by Giuseppe and Martina at 7.30pm
After three months online, Lettering vs Calligraphy sets its first exhibition. Martina Flor and Giuseppe Salerno present their library of letters in a show that allows visitors to vote for their favourites. The installation includes more than one hundred letter forms that bring the craft of drawing letters and the art of writing into one picture.
Workshop
LVSC – OFFICIAL WORKSHOP IN BERLIN
A unique laboratory that combines both: lettering and calligraphy.
In a 2 days calendar, the participants will explore the two technical approaches as combinatory tools within the same design process.
The workshop consists in theoretical input combined with hands-on-work and critique rounds. It is ideal for art and design students and professionals who want to explore the possibilities of calligraphy in combination with drawing techniques and digital tools. In a few words, we will use writing and drawing for creating an unique typographic unit (or more). You will walk away from this workshop with a sharper eye when working with letters and with practical tools that will improve your own creative work.
Merry design process

The process of drawing the collective greetings card for LVSC. See the end result here.
3 for 13 postcards give away!
I am giving away 20 signed and stamped 3for13 postcards tomorrow December 7th.Pay attention to my twitter @martinaflor or my Facebook. I will give an e-mail address and all you will have to do is sending me your name and address by e-mail.
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Mañana 7 de Diciembre voy a regalar 20 tarjetas 3 for 13 selladas. Está atento a mi twitter @martinaflor or my Facebook. Voy a postear una dirección de e-mail. Todo lo que tenés que hacer es enviarme tu nombre y dirección por correo electrónico.
Christmas cookies
Like every year, I baked cookies. Have a look at a video I did on the baking process for 2009 christmas.
Lettering vs calligraphy article at Font Feed
An extensive article about the project written by Yves Peters for Font Feed. Read it here.
Tomorrow the battle begins!
Tomorrow the battle against calligrapher Giuseppe Salerno begins! Check letteringvscalligraphy.com or read more about the project here.
My stamp
For marking my products and other goods I designed and ordered a new stamp. Made at Stempel Meister Berlin.
Showcase in ‘Hand to type’
This is a very nice book about Scripts, Hand-Lettering and Calligraphy, edited by Jan Middendorp and published by Die Gestalten Verlag.
Bella Posters
Silk printed posters in two sizes. Available for purchase in my shop.
101 Casi historias – Novelas inconclusas sobre parejas
The second volume of my editorial project, a series of books with illustrated portraits and short stories. The idea, texts, illustrations, letterings and design are done by me. I’m in the search for a publishing house to publish the series translated to english. Read more about the book here.
NEW! Bella Tote bags
A series of silk printed products using one of the lettering of the Lettering Series for Girls. Check them in my shop.
Wallpapers for Type Designers
I created some wallpapers for Type Designers. You can download them for free here.
Kurzprojekt at Fachbereich Design Dessau
I was an invited lecturer at HS Anhalt. I conducted a Short Project in Type DEsign, where the students learned type design basics and the process of making a font. The results of the project are documented in this blog where the resulting fonts are available for free download under the open font license.
Monsters character design
This is one of the most fun commissions I ever had. I did the character design of 20 monsters that have exchangeable features. Go monsters! app was developed by Digital Social Club, you can find it the App Store.
Digital drawing of ‘Ich bin die Schönste’ Lettering
See the final result here.
Letters by Martina Flor – New tumblr
In this new blog I’ll be posting work in progress exclusively with type and lettering, sketches and finished work. Check it out here.
New home for my editorial project
My editorial project has a new web site, where you can find some of the stories and other related projects made in collaboration with other artists, plus an online shop to but prints and posters. Check it out here.
Workshop and lecture in FADU – Buenos Aires
Thanks to Silvia Gonzalez’s class for inviting me. Was great to be back in the house. Check their site.
Good Type Buenos Aires
I conducted a 3 days workshop in Buenos Aires, Argentina. Calligrapher Yani Arabena helped me to do the work critics at the end.
Human powered writing in the snow
My greetings for the New Year! Read in full about the performance-project here.
Workshop in logo design at HS Anhalt
I conducted a workshop in logo design for a project in the bachelor program of HS Anhalt.
Showcase in Gestalten

My work is included in Latino Gráfico, a book about Visual Culture in Latin America
Edited by TwoPoints and published by Die Gestalten
Type Berlin Review in 90+10 Mag
I wrote a review about Typo Berlín 2011 for 90+10 Mag. Read the article here (only in spanish).
101 Casi historias BOOK
This is the first volume of my series of books. Published by Ed. del Nuevo Extremo in Latinamerica and Spain. Find more information about it here.
Party sketches
I like to do videos and I did one for my classes in lettering design. It show the drawing technique I use for creating a lettering.















































