A few weeks ago I started a series of wallpapers designs with Creative Live that will accompany their monthly theme and will be available for download on their blog.
The first topic was 'Lettering' and as usual with my projects I started by sketching some ideas down on paper. I normally present one option to my clients, the one that I consider best suits the project. However in this case I found myself with two options that I was unable to choose from. Which one should it be and who could I ask?
Over the past years I have become pretty active in my social networks. After a long period of refusing to get into them because "they are such a waste of time", my profiles on Instagram, Twitter and Facebook have become an essential part of my working life.
I always say that working with letter design is a quite lonely job. You can collaborate with clients and art directors, however at the end of the day is yourself on your very own shifting those anchor points in your vector drawing. Being on social networks, far from being virtual, has opened a daily dialogue and set me in contact with many people interested in what I do and encouraging to do more, and do it better. And this has been a key point on improving my work.
When telling this to friends and colleagues, my story seems pretty unrealistic: how could the likes on a certain post improve your work?. However, with this project for Creative Live I have experienced a quite tangible result.
Undefined between two options I happened to post my sketches on my Instagram and Twitter accounts. Response was immediate and feedback was honest and intuitive. At the end of the day, this is 'end user' I'm designing for.
The option presented to the client was the most voted and has developed into a final artwork that is now available online for everyone at Creative Live's Blog.
On my side, I decided to continue further the less voted design as well and make it available as a small 'thank you' for helping me figuring this out and for the everyday feedback that I get.
You can download this for free as wallpaper. I hope you enjoy it!
[one_third] [button url="https://www.dropbox.com/s/is6lira3f1uqgve/150417LetteringLove-1024x768-01.png?dl=0" style="white" size="small"] 1024x768 [/button]
[button url="https://www.dropbox.com/s/27yttnc0up86dri/150417LetteringLove-1280x1024-01.png?dl=0" style="white" size="small"] 1280x1024 [/button][/one_third]
[one_third][button url="https://www.dropbox.com/s/ijsx5oni3k8r8vx/150417LetteringLove-1680x1050-01.png?dl=0" style="white" size="small"] 1680x1050 [/button]
[button url="https://www.dropbox.com/s/tabmq98bp7bnwcw/150417LetteringLove-1900x1200-01.png?dl=0" style="white" size="small"] 1900x1200 [/button] [/one_third]
[one_third_last] [button url="https://www.dropbox.com/s/w83y3p7odl1lg5u/150417LetteringLove-2560x1440-01.png?dl=0" style="white" size="small"] 2560x1440 [/button][/one_third_last]